Sweets in a balanced diet
Good health is a result of well-being, a balanced diet and regular exercise. Sweets should be eaten as a special treat, and should not replace ordinary meals.
Sugar consumption in Norway has been stable over the past 40 years, but is now decreasing. In 2005, each Norwegian consumed approximately 36 kilos of sugar, the lowest since the 1940s. 15 percent of the sugar consumption, or 6 kilos, comes from sweets. Soft drinks account for around 9 kilos.
Even though the consumption of sugar has declined, the Norwegian population has become heavier. An average 40 year old today weighs around nine kilos more than 30 years ago. The government report "Recipe for a Healthier Norway" states that "the daily need for physical activity, has lessened."
The authorities recommend that a maximum 10 per cent of our energy intake should come from added sugar. On average, the adult population is within this recommendation, even though certain groups have a higher sugar intake.
However, Norwegian children score above the authorities’ recommendation, and the highest sugar consumption is found among teenagers. A child’s diet is a parental responsibility, and we recommend that parents set fixed times and occasions for sweets, and that they encourage their children to be physically active. Nidar wishes to contribute actively so that parents can better maintain control of their children’s eating habits. We do this by:
- Exercising caution in advertising:
Nidar is committed to a ban on advertising aimed directly at children.
- Saying no to confectionary in schools:
Nidar is opposed to vending machines and other sales of sweets in schools.
- Nutrition declaration:
Nidar introduced nutrition declarations on all products in the autumn of 2006, making it is easier to check teh nutritional value of our products.
- Smaller packaging:
Nidar has reduced the portion size of several products designed for children.